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Otis Redding Foundation Awarded and Recognized as a Southern Cultural Treasure by South Arts

By July 6, 2022No Comments

The initiative funds 17 BIPOC arts organizations across the Southeastern region with $6 million.


The Otis Redding Foundation is proud to be a recipient and member of South Arts’ inaugural cohort of Southern Cultural Treasures: a $6,000,000, four-year initiative supporting Black, Indigenous, and People of Color (BIPOC) -led and -serving arts and cultural organizations throughout the Southeast.

“We’re very excited to be a part of the Southern Cultural Treasures initiative,” said Karla Redding-Andrews, VP and Executive Director of the Otis Redding Foundation. “This opportunity provides a high level of support as we move to expand our scope of operations and continue to accomplish our mission to empower, enrich, and motivate all young people through programs involving music, writing and instrumentation.

This initial cohort is made up of 17 organizations that represent decades of BIPOC arts and community-driven stewardship throughout the nine-state region that includes Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee.

“South Arts is honored to recognize and support these 17 organizations as Southern Cultural Treasures,” said Susie Surkamer, South Arts’ President and CEO. “These groups push the boundaries of creative expression, anchor their local communities, and advance the arts in our nine-state region. Our hope is that this initiative, with the help of these organizations, will foster a more equitable art community throughout the Southeastern region.”

South Arts first announced the Southern Cultural Treasures program in the fall of 2021. It complements the Ford Foundation’s America’s Cultural Treasures initiative, which aims to acknowledge and honor the diversity of artistic expression and excellence in America and provide critical funding to organizations that have made a significant impact on America’s cultural landscape.

“We are thrilled to partner with South Arts and honor these seventeen cultural institutions and their contributions to the regional landscape,” said Lane Harwell, program officer for creativity and free expression at the Ford Foundation. “We hope this investment will inspire more funders and patrons to support the diversity of arts organizations and expressions in the American South.”

Organizations throughout the nine-state region were given the opportunity to submit a letter of intent. After review, those most closely aligned with the program goals were invited to complete a full application that went through a pair of national reviews before undergoing an interview process with South Arts’ leadership. These 17 exceptional nonprofits were chosen for their vital impact on their communities and for helping to both define and preserve the uniqueness of the arts ecosystem in the region.

The 17 Southern Cultural Treasures are:

  • Alabama Jazz Hall of Fame, Inc. Birmingham, AL
  • Diaspora Vibe Cultural Arts Incubator Miami, FL
  • Teatro Avante Miami, FL
  • Art2Action Inc. Tampa, FL
  • Deep Center, Inc. Savannah, GA
  • Otis Redding Foundation Macon, GA
  • True Colors Theatre Company Atlanta, GA
  • Ballethnic Dance Company Inc. East Point, GA
  • Asia Institute, Inc. Louisville, KY
  • Junebug Productions, Inc. New Orleans, LA
  • Efforts of Grace, Inc. New Orleans, LA
  • Mississippi Center for Cultural Production Utica, MS
  • BB King Museum and Delta Interpretive Center Indianola, MS
  • JazzArts Charlotte Charlotte, NC
  • Colour of Music, Inc. Mount Pleasant, SC
  • Catawba Indian Nation Rock Hill, SC
  • Collage Dance Collective Memphis, TN

“These organizations make up a dynamic representation not only of their region and their communities, but also the burgeoning desire to grow and serve the cultural landscape of the South,” said Joy Young, PhD South Arts’ Vice President of Programs. “Our duty at South Arts is to continue advocating for this kind of instrumental support, and we are confident that this cohort of Southern Cultural Treasures will help inspire these pursuits on a national scale.”

The 17 Southern Cultural Treasures were chosen after completing a vigorous application and interview process. Other finalists include: Alabama Blues Project, Huntsville Community Drumline, Spady Cultural Heritage Museum, Inc., Westcoast Black Theatre Troupe of Florida, Inc., New Orleans Jazz Orchestra, Inc., Walltown Children’s Theatre, Blues City Cultural Center, and Hattiloo Theatre.

The program is expected to run through March 2025 and provide each organization with up to $300,000 of general operating grants distributed over three years, an additional project grant of up to $7,500, customized consultant services, networking, cohort building, and knowledge sharing.

Southern Cultural Treasures is designed to be a measure of sustainable support. By providing BIPOC-led and -serving organizations with tools and framework to establish their own agency and institutional narratives, the initiative encourages growth throughout the South—not only in the context of the arts, but also in the impact of surrounding communities as well.

South Arts’ Southern Cultural Treasures is supported by the Ford Foundation, with additional support from the Community Foundation of Greater Birmingham, the Community Foundation for Greater Atlanta, the Infusion Fund, a partnership between the City of Charlotte, Foundation For The Carolinas and generous donors to support the arts and cultural sector, and the Zeist Foundation.

Please contact South Arts if you would like more information about opportunities to match this investment in select communities.

About South Arts
South Arts advances Southern vitality through the arts. The nonprofit regional arts organization was founded in 1975 to build on the South’s unique heritage and enhance the public value of the arts. South Arts’ work responds to the arts environment and cultural trends with a regional perspective. South Arts offers an annual portfolio of activities designed to support the success of artists and arts providers in the South, address the needs of Southern communities through impactful arts-based programs, and celebrate the excellence, innovation, value and power of the arts of the South. For more information, visit