Otis Redding Foundation Board of Directors

The Otis Redding Foundation Board of Directors were carefully selected. Each member is an active member of the community and are advocates of empowerment.

Zelma Redding

President & Founder

“Otis was providing young people with scholarships in 1963 with the emergence of his success,” says Otis Redding’s widow, Zelma Redding. “And through the Otis Redding Foundation, we continue his dream to empower all young people with an education.” As head of the estate of Otis Redding, Mrs. Redding works each day to promote the image, likeness and catalog of music her husband left. And she also works each day to continue his philanthropic efforts as president of the Otis Redding Foundation.

Karla Redding-Andrews

Vice-President & Executive Director

“I eat, sleep and breathe the Otis Redding Foundation,” says Karla Redding-Andrews, daughter of Otis Redding. She is in charge of the day-to-day functions of the foundation as well as programming, fundraising, collaborations and exclusive merchandising in the Otis Redding Mini-Museum located in Macon, Ga.

Matthew Ashworth

General Manager, WE Communication

Matt is an SVP in the Technology Practice and the General Manager for the Seattle office for WE Communications, a PR and digital marketing firm that solves amazing, complicated, strategic, creative, fast-moving, global and tactical communications mind-benders. In this role he works with a mix of clients including Brother Business Group and McDonald’s. Previously in his career he guided communications for a wide variety of brands including DoubleDown Casino, Hotwire.com, HP, PlayNetwork, T-Mobile, and Zonar. His passion for digital technology and storytelling serves him well in my role on the advisory board for the Seattle Interactive Conference.

A self-proclaimed “music nerd,” he is the founder, publisher, and editor of NadaMucho.com, a volunteer online music and culture magazine publishing from the Northwest since 1997 and has served as the publicist for the Bumbershoot and Capitol Hill Block Party festivals.

Jeff Battcher

AIM Sports Reputation Management
Battcher Communications, LLC

Jeff is an international communications expert who previously ran the global corporate communications departments for BellSouth, Delta Air Lines, and Level 3 Communications. He is the founder and administrator of the Macon chapter of the Major League Baseball initiative RBI (Reviving Baseball in Inter Cities). Jeff has spent the substantial portion of his adult life helping Georgia’s less fortunate citizens. He is also a member of the Macon Sports Hall of Fame.” Otis Redding loved Macon. Helping and inspiring the youth of Macon was very important to him. To be part of continuing that legacy with the Redding Family is a privilege and an honor.”

Valerie Bradley

Vice President of Marketing for Visit Macon

As Vice President of Marketing for Visit Macon, Valerie Bradley oversees the marketing, advertising, branding, public relations and social media for Macon’s tourism organization. Valerie has spent the last 7 1/2 years with Visit Macon in several marketing & communications roles and leading various initiatives including rebranding the destination to “Where Soul Lives”. A graduate of the University of Alabama, she is a member of the American Marketing Association, Public Relations Society of America and is active in numerous community organizations in Macon.

Steve Daugherty

CEO, Coliseum Healthcare Systems

Stephen J. Daugherty is the Chief Executive Officer of Coliseum Health System in Macon, Georgia.  Originally, from Oklahoma, Steve has worked with HCA Healthcare for 29 years and has over 18 years of administrative experience, the last five years spent in Macon.  Previously, he has served as an acquisition specialist for the HCA West Florida Division, CEO at Northside Hospital in St. Petersburg, Florida, CEO at South Bay Hospital, COO at St. Lucie Medical Center, and Vice President/Administrator at Gulf Coast Hospital.  

Steve received his MBA from Florida Gulf Coast University and has a Bachelor’s in Biology from Augustana College in Sioux Falls.  He also has a diploma in Medical Technology recognized by the American Society of Clinical Pathologists.  Steve serves on several boards in Macon including the United Way of Central Georgia, The Otis Redding Foundation, and the Middle Georgia State University Foundation.

Thane Good

Director of Operations, Hargray Communications

A strong, accomplished and energetic leader with 28 years of telecommunications experience working with Cox Communications and most recently Hargray Fiber as of July of 2018. He has a proven record of sustaining growth and profitability while building effective teams and relationships.

“Having the opportunity to invest in the Macon community and our young adults helps to bolster economic growth and prosperity and is very special to me. I am passionate about Macon’s future and the people who live here. It is very exciting to be part of initiatives that make a big impact, such as the Otis Redding Foundation and I am both fortunate to be a part of the Otis Redding legacy and future,” says Good.

Good received his BA in Management at Bellevue University in Omaha, Nebraska. Originally born in Colorado, he moved to Macon 34 years ago where he graduated from Central High School and later met his wife, Dodi. Married for 25 years, they have two children, Bailey and Alex. Together they spend most of their free time enjoying and hosting events on their family farm, Tiny Tails Fun Farm. The Good family benefits from the Otis Redding Foundation with Alex attending the summer music camp and weekend educational program involvement.


Chris Jackson

Managing Member, Celeron LLC

Proud Veteran of the United States Air Force. Chris is Managing Member of Celeron LLC, a Business Development Consulting firm that specializes in finding a good fit between a product or a service and a market demographic for clients and community partners. We partner with private and public entities to assist with identifying new business opportunities and devising sales strategies and implementing them for growth. 

Excellent speaker and trainer with a keen understanding of people. His unconventional and innovative views on business and leadership will leave you both amazed and refreshed. Chris understands the connection between results and business growth.

He has spoken across the United States to various trade organizations as well as local chamber events, and he brings a unique world view and personal experiences in life and business to his talks, courtesy of his military background. Chris is active on Social Media as well as in his local community. He also serves on the Governing Board for the Academy for Classical Education in Macon, GA.

Dr. Kevin B. Williams

Mercer University, Assistant Professor Healthcare Leadership

Dr. Kevin B. Williams is the former project coordinator for the Injury Prevention Center at Hughes Spalding Children’s Hospital in Atlanta, Georgia, where he taught health education to patients, parents and staff. His other responsibilities included managing a grant from the Robert Woodruff Foundation, data collection and evaluation of program and research activities.

Kevin Williams was an entrepreneur from 1993 – 2006 serving as the former president and CEO of Uplift Enterprises Inc., a management, special events, and production company. His current research focus is on African American students living with Learning Disabilities, and the health and education outcomes of those students. Other research interests of Dr. Williams include health services research, health workforce research, and health policy research and leadership.

Kevin believes a person using uplift education values the learner’s contribution in the classroom and challenges the student to be great in critical thinking, writing and oral delivery. An uplift educator also challenges the learner to think about the larger contribution that he or she can make through his or her education and career.

Father of Otis Music Camper D.K. Williams.